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instax launches NEW square format instant camera

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FUJIFILM Corporation (President: Kenji Sukeno), today announces the release of the instax SQUARE SQ6 (‘SQ6’), the brand new SQUARE format analogue instant camera. This sleek and sophisticated instant camera takes on many features from the popular instax line-up, together with some exciting new additions. The instax SQUARE SQ6’s various shooting functions, simple yet stylish design, beautiful square format photos and portable size makes it the perfect instant camera to compliment any style and everyday use. 

The instax SQUARE SQ6 will hit the shelves on the 25th May 2018 with a RRP of £124.99 and comes in three unique and striking colourways; pearl white to suit any style, blush gold for an elegant touch and graphite grey for a cool and calm feel. It is the first SQUARE format analogue instant camera from instax, and the perfect accessory for capturing those real, un-edited and truly one-off moments.

The SQ6 has a variety of functions for everyday use. The camera has an automatic exposure adjustment function that is activated when the shutter button is pressed. It detects the ambient brightness and adjusts to provide the optimum shutter speed and flash light intensity. Even in a dark room, subjects and the background can be shot vividly and clearly. When taking a selfie, simply set the camera to Selfie-Mode and the settings will be adjusted to the optimum focus and brightness. 

There is also a selfie mirror attached to the side of the lens allowing you to check the shooting range. There’s a tripod socket in the bottom of the main unit, so group photos using the timer function can be easily taken. To enhance creative photography, the camera has three further modes. The “Double Exposure Mode” allows two photos to be overlapped on a single film when the shutter button is pressed twice, the “Macro Mode” can take short-range photos up to a minimum of 30cm, and the “Landscape Mode” can be used to take long-range landscape photos. 

The instax SQUARE SQ6 also comes with three colour filters, which attach to the flash. The filters allow photographers to add purple, green and orange overtones to their individual shots, instantly changing the atmosphere and mood of an image. 

The instax SQUARE SQ6 combines the following key features;

  • Auto Exposure Control – This function enables the photographer to capture photos in dark or night scenes. The high-performance flash automatically calculates surrounding brightness and adjusts shutter speed to brighten both the subject and background.
  • Selfie Mode / Selfie Mirror – Making sure you always capture your best side, the SQ6 includes a popular Selfie Mirror from the mini 9 to assist when taking a self-portrait. The camera also automatically adjusts brightness and focal length to set the camera up for the ideal selfie.
  • Double Exposure Mode – Taking this popular function from the Mini 90, the SQ6 allows users to get creative with their everyday and superimpose two different images in one frame.
  • Lighten/Darken Modes - Creatively adjust the exposure of the shot with these modes to either create a low-key, normal or high-key effect; giving photographers three lighting options.
  • Landscape / Macro modes – To be able to make the most of the cameras combined functions the SQ6 has a landscape and macro modes to adjust depending on your photo opportunity to ensure the camera is optimised for every shot; close range or in the distance.

FUJIFILM will also introduce the brand new instax SQUARE film BLACK border, due to be available from 25th May 2018. instax photographers can now enjoy shooting with a new black border print that emphasizes both the vividness and contrast of photos.




Fujifilm instax SQUARE Film (available separately)


Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6


Inverted Galilean finder, 0.4 x, with target spot


Motor-driven 3-range switching (0.3 m - 0.5 m/1 ft. - 1.6 ft., 0.5 m - 2 m/1.6 ft - 6.6 ft.,

2 m/6.6 ft. and beyond), Macro Mode (0.3 m - 0.5 m/1 ft. - 1.6 ft.) Normal Mode (0.5

m - 2 m/1.6 ft - 6.6 ft.) Landscape Mode (2 m/6.6 ft and beyond)

Shutter Release

Programmed electronic shutter release, 1.6 sec - 1/400 sec.

Exposure Control

Automatic, Interlocking range (ISO 800) : LV 5 - LV 15.5,

Exposure compensation: ±2/3 EV

Film Feeding Out


Film Developing Time

Approximately 90 seconds (Varies depending on the ambient temperature)


In Macro mode: Built-in, automatic electronic flash

In a mode other than Macro mode: Always flashing

Charging time: 0.2 sec - 7 sec (using a new battery), Flash charging indicator, Effective flash lamp range: 0.3 m - 2.7 m/1 ft. - 8.9 ft.


Electronically controlled, approx. 10 second delay, Can be stopped mid-run

LED Display

Shooting mode (Auto, Selfie, Macro, Landscape, Double exposure), Brightness adjustment, Flash off Mode, Self-timer Mode

Power Supply

Two CR2/DL CR2 lithium batteries

Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries


Film pack confirmation window, tripod socket (tripod sold separately)

Dimensions & Weight

118.7 mm x 128.1 mm x 58.1 mm/4.7 in. × 5.0 in. × 2.3 in. (not including protrusions)/393 g/13.9 oz. (without battery, strap, and film pack)


Two CR2/DL CR2 lithium batteries, Shoulder strap, Three flash filters

* Specifications are subject to change for improvement


instax SQUARE BLACK border film


Screen size

62mm×62mm (L×W)

Film size

86mm×72mm (L×W)


Karina Thomsen, Group Manager Marketing, Photo Imaging, “The launch of the instax SQUARE SQ6 has been much anticipated and we’re excited to bring this analogue SQUARE format instant camera to market. The camera brings some of the best and most popular features from the instax family into one camera to create a product that is perfect for capturing everyday moments.”

Daisy Lowe, Model and DJ “I love analogue instant cameras and was extremely excited to be given the opportunity to get hands-on with the instax SQ6. The cameras functions, from double exposure, flash colour filters and self-timer have allowed me to capture life on the go and get creative while doing so.”


The instax SQUARE SQ6 will be on sale in the UK on 25th May 2018 in Urban Outfitters, Jessops, Dixons, Argos, Boots, John Lewis and Amazon; with a suggested retail price of £124.99. instax SQUARE Instant Film Twin Pack (20 shots) will have a suggested retail price of £16.99. instax SQUARE Instant Film BLACK border (10 shots) will have a suggested retail price of £9.99. 



For the past 20 years instax, the instant camera brand from FUJIFILM Corporation, has been creating cameras which instantly produce real photographs in either mini, WIDE and SQUARE formats.

instax has changed the way people all over the world capture moments since its launch in 1998, resulting in over 30 million cameras sold to date and the brand becoming the world leader in instant photography. The flagship products include the mini 9, mini 70, mini 90, WIDE 300, SP-2 & SP-3 SHARE printer and now the SQUARE SQ6 & SQ10.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years.