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Edifier announces Sponsorship of Portobello Live!

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PRESS RELEASE

May event showcases the heart and art of West London 1-2 May 2016

See West London’s Mick Jones (the Clash, Big Audio Dynamite) introduce last year’s highlights: https://youtu.be/xnecI0UrOHM

Edifier, leading manufacturer of quality, contemporary audio systems is proud to announce their sponsorship of Portobello Live. Now in its second year, Portobello Live! returns to West London on 1st and 2nd of May with an exciting mix of music, cabaret, spoken word, performance and art. https://www.musicglue.com/portobello-live/ 

Held in association with dance label Wall Of Sound and Rough Trade records over May Day bank holiday, the festival features hot new bands and performers alongside rock royalty and special guests. The programme of events, playing out across the stages of Portobello's iconic pubs, clubs and venues, will provide fun and entertainment galore under one big umbrella. Music, film, poetry and art lovers will join with music industry and media professionals to enjoy the best of the West in a diverse programme of delight. 

Building on the success of last year’s inaugural festival, Portobello Live! has secured leading artists including Dreadzone, The Members, The Woodentops, The Egg, Youth, Don Letts, Murray Lachlan Young, Rusty Egan, Noel Watson and Spizz Energi, with more to be announced.

Edifier has grown from a small team of audio enthusiasts to an internationally recognized leader in audio solutions where customers from over 70 countries now enjoy their products. Edifier is committed to creating a responsible business and giving back to the society. The company believes in inspiring and encouraging musical talent and have set up the Edifier Music Program to support the discovery and development of new talent to help them realise their potential.

“We are delighted and proud to be accepted as a sponsor for Portobello Live!,” commented Audrey Anne Felix, Edifier Marketing Director. “Events like this allow everyone to come together and unite in their love of music and the arts. Edifier’s motto is A Passion For Sound – West London will rock on 1st and 2nd May!” 

Once again, the watchword of Portobello Live! is accessibility, with one affordable wristband allowing entry to more than 100 acts across twelve venues, over two days. Under 16s go free. Aimed at preserving Notting Hill's rich and diverse artistic heritage, the festival provides a deserved platform for the area’s past and present music and cultural history. 

Other sponsors and local patrons for Portobello Live 2016 include Mick Jones (the Clash), actress Anna Chancellor (Notting Hill), film director Kevin Allen (Twin Town, Under Milk Wood) and Don Letts (B.A.D., DJ, filmmaker and author) who have guaranteed their ongoing support for Portobello Live!.

Mick Jones The  Clash promotes the event

‘Not only is it great to be working alongside some of the amazing people and organisations who consider West London home; these important collaborations have presented Portobello Live! with the opportunity to expand and develop, as well as giving it greater visibility in the community,’ says Portobello Live! promoter, Micky P. 

This year’s Portobello Live! opens with a huge group singalong. Audience members will be invited to join five local choirs in a celebration of punk rock’s 40th anniversary. 

The punk theme runs through Portobello Live! as the UK’s groundbreaking movement reaches a 40-year milestone. West London was an important backdrop to punk, and there will be performances and panel discussions from key players in the early scene. 

The spoken word programme will feature 60 Years of Howl, as a group reading of Alan Ginsberg’s classic beat poem by ‘man and machine’ will create a unique mix of classic reading and new media interpretation.

Also new this year are workshops offering steel pan tuition and masterclasses in sound sculpture and moving image, which will then be performed live at the festival. 

Venues are all within walking distance and include Mode, Acklam Village, the Elgin, the Cow, Mau Mau, Dock Kitchen, the Paradise and the KPH, with in store performances at Rough Trade. New this year are stages commemorating local rock legend Alan Wass and People’s Sound reggae record store owner Daddy Vego, plus a stage featuring an under 18s competition and showcase. 

Wristbands for Portobello Live! are available now at https://www.musicglue.com/portobello-live/. They can also be purchased at Rough Trade, 130 Talbot Road W11.

Website: www.portobellolive.com

Facebook: https://www.facebook.com/portobellolive

About Edifier:

Edifier specializes in the design and manufacture of premium audio solutions that showcase technological innovation and design excellence. Founded in 1996 in Vancouver, Canada and headquartered in Beijing, China, Edifier delivers outstanding sound experience through a wide range of audio systems for personal entertainment and professional use. Renowned for its award-winning design philosophy, expertise and innovation in acoustic technology, and superior manufacturing standards, Edifier is one of today’s leading innovators of audio electronics.   More information about Edifier is available online at www.edifier.com