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LG Makes Smart TV Simple, Sleek and Stunning

Tags: LG Electronics (066570.KS)

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LG launches its revolutionary webOS Smart TV Platform, the world's largest CURVED ULTRA HD and ULTRA HD CURVED OLED TVs

LAS VEGAS, 6th January 2014 - LG Electronics (LG), a global technology leader in consumer electronics, today revealed its latest range of home entertainment innovations at the Consumer Electronics Show. LG's 2014 TV lineup heroes the brand's radical new Smart TV platform, developed from the reinvention of webOS technology to offer an intuitive user interface and refreshingly uncomplicated experience. Also unveiled at the show were some of the world's largest and most impressive screens, with LG showcasing the world's largest CURVED ULTRA HD TV at 105 inches - which is also the first ever 21:9 aspect ratio CURVED ULTRA HD TV - and the world's biggest ULTRA HD CURVED OLED TV at 77 inches.

"LG has always been at the forefront of technology innovation, but 2014 marks a significant step for us in the breadth and depth of our product offer." Says Andy Mackay, UK Commercial Director, Consumer Electronics. "One of the biggest successes for us in this year's home entertainment lineup is the combination of a pioneering, intuitive and easy to use Smart TV service in webOS, matched with world leading screen technologies.

"LG's webOS Smart TV platform realises the potential of online services and apps via true integration of Smart TV into consumer's user experience. When coupled with the quality, premium hardware that we are renowned for producing, this allows users to easily enjoy their favourite content with a stunning viewing experience."

Introducing LG webOS; Making TV Simple 

webOS, which was purchased from Hewlett-Packard in March last year, has been reinvented and reintroduced as LG's new Smart TV platform. The new operating system offers an intuitive user interface for an experience that is both seamless and refreshingly uncomplicated, based on years of experience collected by the webOS team. Furthermore, the new platform makes it extremely easy for developers to create applications and enhances the compatibility of LG's Smart TVs with other devices.

The webOS platform will be available across all LG's step up and premium Smart TVs in 2014 and greatly simplifies the Smart TV experience. Its ease-of-use makes content searching and viewing, connecting with other devices, and even the initial setup process incredibly smooth.

The new Launcher, a left-to-right scrollable menu that runs along the lower portion of the screen makes it possible to switch between broadcast TV, smart TV content and media stored on external devices without having to return to the Home screen. It allows the viewer to simultaneously watch a show, play a game or browse the internet while searching or downloading other content. What's more, Live Menu, which can be opened while viewing the TV, keeps the search, recommendation and channel options within easy reach.

LG unveils World's First 105-inch CURVED ULTRA HD TV

Visitors to the stand would struggle to miss the world's first 21:9 aspect ratio CURVED ULTRA HD TV (Model 105UB9). At 105 inches this is LG's first CURVED ULTRA HD model and the largest curved TV ever made. This awe-inspiring TV offers magnificent picture quality and a wide viewing angle, while it's cinematically proportioned 21:9 CinemaScope screen is ideal for enjoying movies as they were meant to be enjoyed. What's more, its expansive screen enables users to access viewing information on the side of the screen without blocking any of the on-going action. 

LG showcases Award-Winning OLED TV lineup at CES 2014

Also on the LG stand is the most comprehensive OLED TV lineup on the planet including the world's largest ULTRA HD CURVED OLED (model 77EC9800), the elegant GALLERY OLED TV (model 55EA8800) and the CURVED OLED TV (model 55EB9600) with its friendly environmental footprint.

The 77EC9800's sensually curved screen is supported by a beautiful leaf-shaped stand and is the recipient of the highly-prized Best of Innovations at the 2014 CES Innovation Awards. For more high resolution viewing options, the 77EC9800 has been equipped with LG's own Tru-ULTRA HD Engine Pro, which can upscale SD, HD or Full HD content into breathtaking near-4K picture quality. 

The beautiful GALLERY OLED TV, winner of a CES 2014 Innovations Award, offers an elegant frame that covers its Canvas Speaker, a powerful 2.2 channel, 100W forward-facing setup that guarantees a superb auditory experience unavailable on any other OLED TV. LG's latest CURVED OLED TV, the 55EB9600, too won a CES 2014 Innovations Award for its eco-friendliness, made with more recyclable materials and considerably fewer parts than its predecessor.

The sound of success with LG's Award-Winning AV lineup

Within its latest premium audio video, LG is displaying the latest iteration of the much acclaimed, space-saving SoundPlate (Model LAB540W), innovative Wireless Audio System (Model NP8740) and the sleek, aesthetically striking Sound Bar (Model NB5540).

The LAB540W, better known as the SoundPlate, is the latest arrival to a new category of slim audio device. Rising a mere 39.5mm above its base, this stylish compact device is space efficient and can be placed directly underneath a variety of 32- to 55-inch TVs to minimise clutter. The new model is equipped with a robust 4.1 channel, 320 watt sound system and an external wireless subwoofer.

LG's Wireless Audio System, winner of a 2014 CES Innovation Award, gives users the power to choose from virtually limitless home audio configurations. This uses the latest mesh network technology and dual band Wi-Fi support (2.4/5GHz) to deliver high quality streaming music throughout the home.

Technology on the Go - It's All Possible with LG

LG is also showcasing its new Pocket Photo 2.0 (Model PD239) smart mobile printer providing wireless connectivity with NFC and Bluetooth. Compatible with Android and iOS, the Pocket Photo enables users to print custom 5.1 x 7.6cm pictures. The LG Pocket Photo 2.0 is 4mm slimmer than its predecessor, delivers more prints per charge and features enhanced editing features in the accompanying Pocket Photo app.

The Lifeband Touch and LG Heart Rate Earphones, two wearable products that mark the company's first foray into fitness technology, are also on show. Both products incorporate impressive design and savvy compatibility with other devices, for comfortable and convenient health monitoring.

Lifeband Touch is a fitness wristband that incorporates an asymmetric and flexible design for optimal comfort and is compatible with heart rate monitors (HRM) as well as smartphones. Featuring a Touch OLED panel to display time, biometrics, incoming calls and music controls, the built-in 3-axis accelerometer and altimeter allows the device to accurately measure key performance indicators such as distance, speed, number of steps, calories consumed and projected pace via the LG fitness app (or third party apps). Incorporating a unique motion-sensing algorithm that automatically turns on the display when the wearer rotates his or her wrist, the Lifeband Touch also offers wireless connectivity via Bluetooth.

LG's Heart Rate Earphones feature PerformTek® sensor technology which measures blood flow signals from the inner part of the ear to capture accurate biometric data such as heart rate and maximal oxygen consumption (VO2 max).

Visitors to LG's booth at CES 2014 (Las Vegas Convention Center, Central Hall #8204) Tuesday 7th January - Friday 10th January will have the opportunity to see these unique products for themselves.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution - and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com. 

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a global top player in televisions, monitors, commercial displays, audio video systems, personal computers and security systems. The company constantly pushes technological boundaries to create feature-rich devices with stylish designs that meet global consumer needs. LG's consumer products include CINEMA 3D Smart TVs, OLED TVs, IPS monitors, home theater systems, Blu-ray DiscTM players, car audio/video systems, mouse scanners and external storage devices. LG's commercial products include digital signage, video conferencing systems and IP security cameras. For more information, please visit www.lg.com.