Next week, the Official Charts Company will launch a new UK 'Top 100 Streaming Chart', in recognition of the ever increasing impact music streaming has on the industry, where income is generated through either a subscription service or ad revenue, which, according to a survey from the BPI now forms 4.5 per cent of industry revenue, with a 30 per cent growth witnessed last year. The Charts Company estimates that this was the result of over 2.6 billion audio streams reaching the ears of the UK population throughout 2011.
Among the firms included in the streaming rankings are Spotify, We7, Napster, Deezer, Zune (X Box Live) and mobile start-up ChartsNow; "This is a true coming-of-age moment for music streaming in the UK. Services such as Spotify, Deezer, Napster and We7 have been building their audiences over the past few years and are now delivering millions of audio streams every week to hundreds of thousands of music fans. For the first time, from next week, we will have transparency on exactly what they are listening to on these new services." announced Official Charts Company managing director, Martin Talbot.
Following its announcement, the Official Charts Company took the opportunity to give us a preview of the UK's top 10 most streamed artists:
- Ed Sheeran
- Lana Del Ray
- David Guetta
- Jessie J
- Emeli Sande
- Florence & The Machine