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AMD wanted to buy NVIDIA, not ATI, claim former employees

by Alistair Lowe on 24 February 2012, 10:27

Tags: AMD (NYSE:AMD), ATi Technologies (NYSE:AMD), NVIDIA (NASDAQ:NVDA)

Quick Link: HEXUS.net/qabc3z

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Despite the firm's official line, according to ex-employees interviewed by Forbes, the purchase of ATI by AMD was not the beginnings of a match made in heaven.

The employees confirmed the long-held belief that AMD in fact first approached NVIDIA over a buyout back in 2006, looking to achieve a technical edge over rival, Intel. The deal fell through, however, as the two firms could not come to terms, with NVIDIA CEO, Jen-Hsun Huang, insisting on becoming CEO of the combined company.

Ironically, the then CEO of AMD, Hector Ruiz, who was unwilling to give up his place, subsequently resigned two years later and quit the firm completely after three, after seeing the company post losses in the billions under his oversight; with the purchase of ATI taking much longer than expected to bear fruit, closing the window on an early lead in on-die GPU technology over Intel.

The way tables have turned today, there's now more chance of NVIDIA buying out AMD, with the firm worth over £2.8 billion more than AMD on the market.

Stay tuned, as it turns out our ex-employees have loose lips, including details of more recent events.



HEXUS Forums :: 25 Comments

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Thought this was old news. They considered nVidia, but given the size of nVidia it would be at best a more equal merger and in all likelihood more like nVidia taking over AMD. ATi were much smaller.
Interesting to see what else we might find out about what goes on behind the scenes at AMD. Some of the stuff could potentially be quite damaging?
The other issues was that JHH wanted to be joint CEO.
While i wasn't really interested in the industry back then, it wouldn't surprise me.

Does this mean we will get some behind-the-scenes gossip on Bulldozer as well?