Chinese PC maker Lenovo has announced a new channel partners organisation, with the stated aim of making it the vendor of choice for the channel.
Lenovo best known for the Think family of business PCs it acquired from IBM almost five years ago, although it has recently launched a consumer range with the Idea prefix. It appears to have enterprise and public sector channel partner primarily in mind with this new strategy.
Most of the announcement seems to follow the standard script for new channel initiatives: more access to the vendor, less bureaucracy, more personalised for partners, etc. The ultimate aim, as ever, being to help its channel partners sell more of its kit.
"Partnering with the channel is one of our highest strategic imperatives for 2010. We are committed to working through and with our partners to jointly address the vast majority of the market", said Milko Van Duijl, SVP of Lenovo Group - President North America, Western Europe, Japan, Australia and New Zealand, who must spend a lot of time in airports.
The Western European channel will be headed up by Vincent Fauquenot, with David McQuarrie being tasked with looking after the SMB and consumer business specifically. "We have aggressive growth ambitions through the channel and the best product offering in the industry, which positions Lenovo to be the vendor of choice for the channel", said Fauquenot.