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Enermax Triggers New Business Strategy in UK Market

Tags: Enermax (8093.TWO)

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Press release

The leading Power Supply Unit (PSU) manufacturer Enermax Technology Corporation just started its new business strategy and operating model in UK. Enermax announced to stop its UK subsidiary operation and work with the local professional partners to further expand the service scope and the product range. At the same time, Enermax demonstrates its strong determination and ambition for the UK market by launching the highest efficiency and best-in-class PSU series Revolution85+ this month and the brand new 80PLUS certified PSU series by the end of this year.

Enermax established its UK subsidiary Coolergiant Ltd in Milton Keynes 5 years ago to strengthen its brand image and market penetration. Through the successful launch of the high-end Galaxy series which explores the 1000W+ market demand and MODU82+/PRO82+ series which is the first PSU series to get the 80PLUS BRONZE certification in the world, Enermax has played its leading role again in UK by leveraging its innovative PSU technology and Green IT commitment.

For the past 5 years, Enermax UK subsidiary has completed the great missions as planned.  Now it is a good timing for Enermax to build up a much more competitive and customer-oriented business model. From Nov. 1, 2008, Enermax Headquarter would team up with its local close partners SCAN Computers and C&J Computers to keep providing the state-of -the-art product and customer service to UK consumers. Both SCAN Computers and C&J Computers have had successful and strong operating experience for more than 10 years in UK market. Through their professional logistics operation and technical support, the customers in UK could get the timely goods delivery and worry-free user experience. The end users can purchase Enermax product from the major IT product sales channels such as SCAN, OCUK, DABS, EBUYER and PC system builders etc.

Without the subsidiary operation in UK, Enermax will work closely with authorized partners and invest much more marketing resources to further expand the service scope and product range. UK Enermax users would still enjoy the benefit of local service by contacting C & J computers to have their product services under global warranty terms and conditions. Through Enermax's close cooperation with our partners, we hope to keep our services promise and benefit our Enermax UK users.