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NVIDIA thinks Intel is scared of Atom

by Scott Bicheno on 18 February 2009, 18:49

Tags: Intel (NASDAQ:INTC), AMD (NYSE:AMD), NVIDIA (NASDAQ:NVDA)

Quick Link: HEXUS.net/qaq3b

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Intel's motives

So NVIDIA seems essentially to be accusing Intel of trying to use its position as the dominant supplier of CPUs to inhibit technology trends that don't fit in with its own commercial aims.

Intel would probably counter that it's merely protecting its own intellectual property (IP), which it has not only the right but the obligation to its shareholders to do.

Desai was having none of it. "This is not a protecting IP issue, it's an Atom issue," he said. "If we lose the court case it will be bad for us but also bad for the consumer - where does it stop?"

It's difficult to come to any concrete conclusions about this disagreement without access to the relevant documents, but what NVIDIA is trying to get us to question are Intel's motives.

What do you think - why might Intel want to stop NVIDIA continuing to make chipsets for its processors? Is there anything wrong with a company trying to protect its own IP? Let us know in the HEXUS.community.

 



HEXUS Forums :: 8 Comments

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Notice how Nvidia goes on the PR offensive whenever they are scared. Which is also a really stupid thing to do against a company like Intel which obviously doesn't care about such small & petty things.

As for his laughable comments about Ion & Atom, yeah right like anyone is going to buy a chipset that costs $100 more than the Intel chipsets (which Intel is already updating with video hardware acceleration) in a market with razor think margins (& performance is not a priority).
I cant see how Nvidia are going to come out of this looking good, currently they have the most expencive graphics card, but they also expect people to buy the low cost chipset with Atom. I cant see a 3 way SLI system with Atom at the core. Nvidia need to get themselves sorted here, either they come out and say either ION is for HD playback and perhaps older games, or just HD video and fancy Vista effects. You cant say you can play games on a $200 system when you charge 3 times that for a graphics card and claim putting 2 or 3 together is the way its meant to be played.
I believe nVidia is absolutely correct here. After all the atom is currently plugged into a old 965 from the p4 days and nVidia definately had competing cipsets then too. There is no way that intel can tell me that this not covered.

As for how nVidia can say that all that many poeple need is an atom chip in an ION platform; The magority of people never even play games (certainly not hard core ones). For all the people out there who use their computer to look at pictures from family trips, send e-mails, watch a few DVD's (portable systems), use MS office, and browse the web the Atom + Ion combo is plenty. The rest will need and want something more but there is a huge swath of the world that could be fine with just the Atom+Ion platform although since many will want the latest os and HD capabilities (maybe some gaming) the graphics intel provides just wont cut it.
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I believe nVidia is absolutely correct here…

Believe that was the sound of a hammer achieving nailhead interface. The ONLY thing holding back Atom from being very competent at what the majority of people would like to use their PCs for has been a shonky old chipset - that uses the same architecture that nVidia already have a license to compete with.
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The ONLY thing holding back Atom … has been a shonky old chipset - that … nVidia already have a license to compete with.
So, reading between the lines, Intel is planning a low-end Atom refresh incorporating an on-board memory controller (Core i3?). Given the bulk nature of that market and the low margins you can see why they'd want to squeeze every cent out of it, and forcing people into buying their own chipset would do that…