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Microsoft preps wave of Windows 7 ads

by Parm Mann on 29 September 2009, 10:33

Tags: Windows 7, Microsoft (NASDAQ:MSFT)

Quick Link: HEXUS.net/qat7y

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Having received a generous reception to its "I'm a PC" and "Laptop Hunter" ad campaigns, Microsoft is gearing up to launch an entirely new campaign for its upcoming operating system, Windows 7.

The first Windows 7 ad, launched earlier this month, opted to focus on the general air of optimism surrounding the operating system - envisioned by cute kid Kylie highlighting "happy words" in existing Windows 7 reviews.

The next six, embedded below, follow a similar theme, focussing on what Microsoft deems to be good about its upcoming release. Check out the ads below, and be sure to let us know what you think in the HEXUS.community forums.

Kylie's Conversations - Windows 7 Commercial

Windows Live Movie Maker: Share Videos. Share Your Life

Windows Media Center: TV Where and When You Want It

Windows 7: Your PC, your life

Aero Shake: Shake Away the Clutter

Personalization: Your PC, Your Style

HEXUS Forums :: 8 Comments

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Posted by Phage - Tue 29 Sep 2009 11:53
Heh. YouTube blocked at work….
Posted by Noxvayl - Tue 29 Sep 2009 12:30
I am truly impressed by microsoft. Instead of a “beat Apple with a stick” mentality they just leave apple and their petty rubbish alone in the corner and consequently produce brilliant adds shown in the article.

It really is a shining example of how adverts should be made. These remind me of the brilliance of BMW, Audi and VW adds. When there is so much you want to say about your own products there is no need to ever mention anything else.

Its no wonder Microsoft are getting such an uplift in reputation thanks to Windows 7, they have completely changed their paradigm and as such have changed the way we view the company and its products.
Posted by bigal344 - Tue 29 Sep 2009 12:47
I'm gonna have to have a look see at these ads, be interesting to see more about 7, have only read stuff prior to now.
Gotta admit that i agree with the above opinions on MS's ads, they tend towards the slick side of advertising using clever ideas and taglines instead of comparisons against competitors and the like.
Posted by Bull Dog - Tue 29 Sep 2009 15:34
The one with Kylie is just dynamite.
Posted by dangel - Tue 29 Sep 2009 15:53
Bloody hell - MS are actually going to fail to stuff up the launch of this one! Slick.

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