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Microsoft announces Windows 7 pricing, details pre-order promotions

by Parm Mann on 25 June 2009, 15:14

Tags: Windows 7, Microsoft (NASDAQ:MSFT)

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Microsoft has finally unveiled its pricing plans for Windows 7. The operating system will launch on October 22nd, and here's what you can expect to pay:

The US retail prices for Windows 7 upgrade editions - eligible to users of previous versions of Windows - are as follows:

  • Windows 7 Home Premium (Upgrade): $119.99
  • Windows 7 Professional (Upgrade): $199.99
  • Windows 7 Ultimate (Upgrade): $219.99

The US retail prices for full packaged retail versions of Windows 7 are:

  • Windows 7 Home Premium (Full): $199.99
  • Windows 7 Professional (Full): $299.99
  • Windows 7 Ultimate (Full): $319.99

In the UK, the retail price for upgrade editions of Windows 7 are:

  • Windows 7 Home Premium (Upgrade): £79.99
  • Windows 7 Professional (Upgrade): £TBC
  • Windows 7 Ultimate (Upgrade): £TBC

In comparison, the Windows 7 Home Premium Upgrade is $10 cheaper than Windows Vista. Despite many hoping that Microsoft would slash pricing in response to the global economic crisis, both Professional and Ultimate edition pricing remains unchanged.

Instead, Microsoft will be offering discounts as part of a pre-order promotion. Customers in the US, Canada, UK, Germany, France and Japan will be able to save up to 50 per cent or more on standard retail pricing with pre-orders placed between specific dates.

The US and Canada pre-order promotion runs between June 26th and July 11th. For the UK, Germany and France, pre-orders need to be placed between July 15th and August 14th.

Microsoft adds that promotional pricing will vary per country, and will be available while stocks last from the Microsoft Store or select online retailers such as Amazon.

In regards to European "E" editions, Microsoft has revealed that the browser-less version of Windows 7 offers no means of upgrading from Windows Vista, and upgrade editions consequently won't be offered in Europe. Instead, European customers will be treated to full packaged retail versions without Internet Explorer at upgrade pricing.

It has also been suggested by some that the "E" editions do not apply to the UK, but we await further confirmation from Microsoft on that one. In keeping with Redmond tradition, the software giant's pricing announcement is about as complicated as it could be - and there's little-to-no clarification of multi-user licenses.

We've been mighty impressed by Windows 7 as a product, but Microsoft's pricing and marketing may be its downfall. Apple's $29 upgrade to a single edition of Snow Leopard now seems heavenly simple.

*Update* Further details are now available here: Making sense of Microsoft's Windows 7 pricing and promotions

HEXUS Forums :: 15 Comments

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Im not expecting to pay dollars for Win 7 thanks.
Im not expecting to pay dollars for Win 7 thanks.

BBC News seem to have the UK pricing:


BBC News
In the UK the upgrade version of the Home Premium edition of Windows 7, available to those with an existing Windows license, will be £79.99.

By contrast buying this in a shop, and which can be installed on more than one machine, will cost £149.99.
Can we really take any of those prices as an indication to the EU price? Its never straight forward. :O_o1:


If the BBC price is right, its what I imagined it would cost, but I was hoping it would be £50 :(
I'm intrigued by the idea that a retail version “can be installed on more than one computer”. How many, exactly? ;)

I was discussing this with my wife last night, and we decided Microsoft should make Windows a subscription service, internet activiated and updated, with upgrade rights to new versions as they come out. So if you'd “subscribed” to Windows XP back in 2001, paying, say, £40 a year, you'd now be entitled to your free Windows 7 upgrade. In the meantime you'd've paid Microsoft £320, of course, but at £40 a year you might not even have noticed…. ;)
We will offer people in select markets the opportunity to pre-order Windows 7 at a more than 50% discount

Customers in the UK, France and Germany, can pre-order their copy of Windows 7 starting July 15th and will run until August 14th (or supplies last) to ensure folks don’t miss out on this. Act fast if you want to be the first in line to get Windows 7 at this screaming deal! Note: The special low pre-order price will vary per country.

found here

Now all we need is comprehensive UK pricing