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Sony crank up the marketing on Shadow of Colossus

by Steven Williamson on 1 February 2006, 12:57

Tags: Sonys Shadow of Colossus on PS2, Sony Computers Entertainment Europe (NYSE:SNE), Action/Adventure

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A colossal push for Sony



Billed as a mythical action adventure,Shadow of the Colossus for the PS2 is due for release on the 17th February.

Sony have begun a huge marketing campaign for the title, which may suggests that the sequel may well appear on the Playstation 3 (this is of course purely speculative). The campaign begins with the announcement that 'the PAL version of the game is to be released in special cardboard packaging containing four unique postcards depicting magical moments from the game.' They'll also be interviews, trailers and image galleries on the game disc.

In conjunction with the announcement Sony have launched www.shadowofthecolossus.com.The website provides further details of the game plus the opportunity to win a signed PS2.

Sony also plan to run events up and down the country,GamesIndustry.biz claim that the game will be projected onto buildings and gamers will be able to play on 16 metre-wide screens.

With the promise of pushing the bondaries of gaming, Shadow of Colossus is already looking like the PS2 game of the year

Check out these sceenshots:

Click for larger image




Click for larger image