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3D PC market "at tipping point", according to report.

by Steven Williamson on 27 May 2010, 12:13

Tags: Jon Peddie Research, PC

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There just might be a stereovision PC in your Christmas stocking this year. Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia just completed an in-depth look at the emerging Stereo 3D (S3D) PC market. Titled, "Stereovision in PCs," The report finds that the S3D market is poised for rapid growth in the immediate future. Close to one million dedicated S3D PCs will ship in 2010. That number will grow to 75 million by 2014 as S3D becomes ubiquitous.

Although most PCs will be S3D capable due to the GPUs that are in them, not all PCs will be S3D PCs because they need a special monitor, glasses, and appropriate content. However, S3D PCs will be very attractive to several important market segments. JPR expects to see S3D PCs achieve a much higher growth rate than their more traditional counterparts and, of course, they will have a higher ASP. As a result, the S3D PC market will be very attractive to PC manufacturers and content suppliers.

JPR's report provides forecasts for the unit sales of the seven major applications that will take advantage of S3D on the PC:

1. PC: Games
2. Blu-ray DVD movies
3. Streaming TV (IP TV)
4. Photo-editing
5. Home video editing
6. Streaming video (from YouTube and other sites)
7. Professional graphics (CAD and visualization)

The expected growth rate of revenue in the hardware and content markets is very promising. JPR forecasts $34 Billion by 2014.

"Gaming will be the vehicle for kick-starting the S3D PC market," said Jon Peddie. "The gaming segment has the largest inventory of content and the most vocal enthusiasts who will spread the word and show their friends and families what it looks like and what it can do.

They will ignite the imagination of the non-gamers. However, our forecast is that the S3D market will soar within the next three years based on the expectation that good quality content will be produced, and the incremental cost for S3D will diminish, if not disappear. Otherwise history will repeat itself and it will be reduced to a small volume novelty market. "


HEXUS Forums :: 14 Comments

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What is it with 3d at the moment. If it was some super new technology that required no glasses and felt real I'd be all for it but as it is they can keep it!

I get the feeling the manifictures are desperatly hoping everyone will go out and replace their TV's, PC, Blu-ray players, consoles etc so they can get extra revenue - I some how expect (and hope) they're sadly mistaken.
cheesemp
What is it with 3d at the moment. If it was some super new technology that required no glasses and felt real I'd be all for it but as it is they can keep it!

I get the feeling the manifictures are desperatly hoping everyone will go out and replace their TV's, PC, Blu-ray players, consoles etc so they can get extra revenue - I some how expect (and hope) they're sadly mistaken.

I agree, after seeing it in action I have no interest whatsoever. I think the final part of this research is more likely to be right. Developers won't make good enough games to take advantage of it and as a result it will be a novelty purchase for a very small market.
Chances of me paying out for this = zero. Or less. Period.
Does anyone 3d game here? Perhaps they mean a tipping point where is disappears into oblivion? If it was near a tipping point I would expect lots of peer chatter about it, not media coverage.
Steven W;1929408
Developers won't make good enough games to take advantage of it and as a result it will be a novelty purchase for a very small market.

The thing is though, developers don't need to take advantage of it to make this work - it can all be done in the traditional way of video drivers and/or hooks. Sure you will always get a better effect if it's done by the developer, but companies like E-Dimensional and NVidia have shown that it's possible to get good 3D effects even with zero support for it in-game.