On launch day, October 9. 2009, the Xbox 360 and PS3 versions will be available at half the recommended retail price, slashed from to £49.99 to £24.97. The move mirrors last week's price cut by rival Tesco, who sold FIFA 10 at just £24.97.
Speaking to MCV, ASDA said:
“It is free market forces at work and it is a matter for retailers to make decisions which they consider to be beneficial to their business.”
With prices like this, who needs to shop at videogame stores anymore?