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Sky launches best ever fibre deal

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PRESS RELEASE

Sky is making superfast broadband more accessible to everyone with the launch of its best ever fibre deal. From today, customers can get superfast, super reliable Sky Fibre broadband (normally £10 a month) free for 12 months, the first time that any major broadband provider has offered a whole year of superfast speeds at such a low price.

The offer is available to everyone switching to Sky Fibre when they take Sky line rental. A one year contract means there is no obligation beyond the free period.

With more and more people wanting to try fibre, Sky Fibre is a great option for those who want superfast speeds but don’t need unlimited usage. It offers download speeds of up to 38Mbps and comes with a 25GB monthly usage cap, allowing customers to download an album in seconds or a full movie in just over 3 minutes. Customers who want unlimited usage can choose Sky Fibre Unlimited for just £10 a month (normally £20 a month).

The offer represents a saving of £186.13 over a year when compared with the closest comparable services from BT. According to research by Ofcom, Sky Fibre also has the most reliably consistent speeds and the fastest peak time speeds for up to 38Mb fibre broadband.

To launch the offer, Sky has joined forces with Disneymedia+ and Pixar Animation Studios to create a new TV ad featuring characters from Disney?Pixar’s latest feature “Inside Out”. The new campaign, which launches on Friday (10th July), features the characters from the brand new animated epic, which broke the record for the biggest-ever US opening for an original film and will be premiering in the UK on July 24th. The 50 second animated advert introduces Riley Anderson and the little voices inside her head – Joy, Anger, Fear, Disgust and Sadness – to showcase the emotions we all feel if our broadband fails to perform as we would like it to.

The new campaign follows strong growth in Sky’s broadband business as customers continue to switch to Sky for better quality and value. More than 5 million customers now choose Sky for broadband including 100,000 new customers in the most recent reported quarter, up 43% on last year.

Lyssa McGowan, Director, Sky Broadband comments: “We know there are lots of people who would like to try superfast speeds but are put off by the high prices charged by some providers. With this ground-breaking offer, we’re making Sky Fibre even more accessible. Now superfast broadband is genuinely for everyone.”

All customers taking fibre or broadband products from Sky have access at no extra cost to Sky Broadband Shield, the dedicated online protection tool which helps to keep families safe online. With Sky Broadband Shield, customers can choose the level of internet protection that is right for their home as well as avoid access to malware-infected and phishing sites.

For more information on the offer and Sky Fibre visit www.sky.com/fibre

  • Sky Fibre is available to over 80% of UK homes
  • Set-up costs may apply. £6.95 router delivery applies. One year contract.
  • Sky Line Rental (£16.40 a month) and Sky Talk required
  • Detail on what can be downloaded within usage cap and how broadband speeds affect how fast you can download can be found here
  • Saving versus BT is based on 12 months free Sky Fibre (£0) and the current standard monthly subscription prices of Sky Pay As You Talk (£0) and Sky Talk Line Rental (£16.40) and of BT Infinity 1 (£18), Unlimited Weekend Calls (£0) and BT line rental (£16.99) for customers switching outside their minimum period (saving includes £6.95 Sky router delivery and £30 activation).
  • Most reliably consistent speeds: measured by Ofcom comparing Sky, BT, Plusnet and EE’s up to 38Mb in its latest UK fixed-line broadband performance report (November 2014).

About Sky:

Sky is Europe's leading entertainment company. The group serves 21 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.

Sky has annual revenues of over £11 billion and is Europe's leading investor in television content with a combined programming budget of over £4.6 billion. The company employs 31,000 people and is listed on the London Stock Exchange (SKY).

For more information visit www.sky.com/corporate.