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Android takes yet more US phone share from BlackBerry

by Scott Bicheno on 6 July 2011, 18:25

Tags: RIM (TSE:RIM), Google (NASDAQ:GOOG), comScore

Quick Link: HEXUS.net/qa6lb

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Growing pains

The latest figures on the US mobile phone market from comScore reveal Android continues to hover up smartphone market share on the other side of the pond, with BlackBerry once more the big loser.

For the quarter to the end of May 2011 Android accounted for, on average, 38.1 percent of the smartphone market - a 5.1 point increase on the previous quarter. At this rate Android may account for half of the US market by the end of the year. While Apple managed to grow its own share a bit too, RIM lost 4.2 points more of market share.

 

Top Smartphone Platforms
3 Month Avg. Ending May 2011 vs. 3 Month Avg. Ending Feb. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens

 

Share (%) of Smartphone Subscribers

Feb-11

May-11

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Google

33.0%

38.1%

5.1

Apple

25.2%

26.6%

1.4

RIM

28.9%

24.7%

-4.2

Microsoft

7.7%

5.8%

-1.9

Palm

2.8%

2.4%

-0.4

 

In the period covered 234 million Americans used a mobile device, 76.8 million of which (32.8 percent) had a smartphone. For all phones the Koreans continued to dominate, while Apple gained share, mainly at the expense of Motorola.

 

Top Mobile OEMs
3 Month Avg. Ending May 2011 vs. 3 Month Avg. Ending Feb. 2011
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens

 

Share (%) of Mobile Subscribers

Feb-11

May-11

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Samsung

24.8%

24.8%

0.0

LG

20.9%

21.1%

0.2

Motorola

16.1%

15.1%

-1.0

Apple

7.5%

8.7%

1.2

RIM

8.6%

8.1%

-0.5

 

Here's what US phone owners used their phones for.

 

Mobile Content Usage
3 Month Avg. Ending May 2011 vs. 3 Month Avg. Ending Feb. 2011
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens

 

Share (%) of Mobile Subscribers

Feb-11

May-11

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Sent text message to another phone

68.8%

69.5%

0.7

Used browser

38.3%

39.8%

1.5

Used downloaded apps

36.6%

38.6%

2.0

Accessed social networking site or blog

26.8%

28.6%

1.8

Played Games

24.6%

26.9%

2.3

Listened to music on mobile phone

17.5%

18.6%

1.1

 

Incidentally, comScore has also published a study into general Internet use in Europe. Here's what we surfed.

 

Top 30 Properties in Europe by Total Unique Visitors (000)
May 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix

Properties

Total Unique Visitors (000)

Total Pages Viewed (MM)

Average Minutes per Visitor

Total Internet : Total Audience

366,862

1,009,540

1,605.2

Google Sites

333,436

99,147

188.6

Microsoft Sites

270,859

27,218

193.0

Facebook.com

240,010

139,769

326.0

Wikimedia Foundation Sites

161,311

2,449

13.0

Yahoo! Sites

141,054

9,682

73.9

eBay

107,689

14,324

59.5

Amazon Sites

91,475

2,658

15.9

The Mozilla Organization

78,079

493

7.3

VEVO

77,670

774

11.8

Apple Inc.

69,872

514

4.8

Mail.ru Group

69,005

31,990

315.1

AOL, Inc.

64,278

1,664

28.5

Glam Media

63,892

937

11.5

Viacom Digital

56,952

537

10.4

Ask Network

56,945

526

4.1

Yandex Sites

55,720

7,817

64.7

Dailymotion.com

53,936

755

14.3

WordPress

52,269

430

5.3

VKontakte

52,123

38,151

496.7

CBS Interactive

51,950

538

8.9

Adobe Sites

48,473

229

3.3

Axel Springer AG

48,162

1,851

17.3

Orange Sites

41,138

4,609

62.0

NetShelter Technology Media

40,712

407

6.1

Deutsche Telekom

40,290

2,501

34.1

Technorati Media

39,621

206

3.1

Twitter.com

36,877

656

14.6

BBC Sites

34,962

1,440

34.0

Schibsted (Anuntis-Infojobs-20minutos)

34,259

5,068

77.2

Skype

33,817

139

51.0

 



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