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Microsoft launches Partner Network

by Scott Bicheno on 14 July 2009, 10:14

Tags: Microsoft (NASDAQ:MSFT)

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Networking opportunity

Microsoft's annual partner-fest - the Worldwide Partner Conference (WPC) - is currently underway in New Orleans and the software giant is using the opportunity to unveil a number of new initiatives.

As it revealed a tad earlier than intended, Office 2010 has entered its technical preview stage, ahead of a launch in the first half of next year. But Microsoft has also launched a new worldwide partner network, which is being billed as a major revamp of the company's partner programme.

"Microsoft is entering the biggest year of product launches in its history, and partners will play a pivotal role in bringing to market what customers want - choice, flexibility and cost savings," said Alison Watson (pictured), VP of the Worldwide Partner Group, at the event.

"With the Microsoft Partner Network, we're creating a community based on our continued commitment to serve the needs of our partners that will help them reach their full potential. Working together, we continue to focus on creating innovative solutions that drive profitability and sustain competitive advantage."

The shiny new partner proposition is being broken down into three main areas:

  • Capability: partner tools and education
  • Customers: digital marketing resources
  • Connections: community based assistance


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