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abit moves to dispel rumours - asserts commitment to mainboards

by Scott Bicheno on 28 May 2008, 14:41

Tags: abit

Quick Link: HEXUS.net/qangv

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Thore Welling, global marketing director at enthusiast motherboard maker abit, has spoken to HEXUS.channel to clarify its motherboard strategy

This follows the propagation of a rumour that abit will make a decision on whether or not to stay in the motherboard market after it has evaluated the performance of its latest P45 based products.

“It’s not true; we’re just as committed to motherboards as ever,” said Welling. “We improved our motherboard sales by 160 percent last year.

To further stress abit’s commitment, Welling said “We will have 38 motherboards on display at Computex, 12 of which will be new. We will have a full range of Intel, NVIDIA and AMD boards, including the new, high-end, Intel P45 based IP45 Max.”

Asked how he thought the rumour may have started, Welling said: “We are trying to broaden the abit brand and producing digital home and consumer electronics products, such as our digital photo frame and printer: FunFab. Perhaps someone read into that.”

Welling met HEXUS in person during its recent Dragon Tour.

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