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CU transitions to Exertis Unlimited

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Becomes part of the Exertis family of technology focused business units

Basingstoke: 1 July 2016: - Exertis, a leading distributor of technology products for the B2B, mobile and retail markets, today announced that Computers Unlimited (CU) has legally transitioned to become a division of Exertis UK and is rebranding as Exertis Unlimited. The changes are effective from today.

CU was acquired by Exertis in May 2015 and supplies a wide range of third party branded software, IT hardware and CE products to over 2,000 customers in the UK and Continental Europe.

Gerry O’Keeffe, Exertis UK & I, managing director said “Since the acquisition of CU, we have had the opportunity to work together, leveraging the skills and product categories of both companies. Exertis Unlimited becomes a key business unit that complements our strategy of providing specialism and expertise right across the technology sector for a diverse set of customers.”

Exertis provides resellers and vendors with specialist technology business units from gaming through to IT, mobile, supplies and enterprise. Exertis Unlimited will continue to provide specialism in products and accessories for Apple, smart home technology, products for creative professionals and audio products. 

Tony Taylor, chief operating officer of Exertis Unlimited, said: “By retaining the Unlimited name, we’re recognising the unique culture, values and skills that have been built over the last 30 years. It’s also a strong statement to our vendors and customers that we will continue to offer the services and support that they have enjoyed, enhanced by the reach and resources of Exertis.”

Existing contact details for CU remain for Exertis Unlimited.

About Exertis

Exertis (UK) Ltd is the leading technology distributor of IT, Communications and Home Entertainment products in the UK and a wholly owned subsidiary of parent company DCC PLC, a FTSE 100 company. After 35 years of profitability Exertis continues to outperform the market, quadrupling its business in the last 5 years and achieving revenues approaching £2.44 billion in FY2016.

Exertis (UK) Ltd represents over 200 manufacturers in the UK alone, spanning more than 25,000 products across mobile, computing and accessories, consumer electronics, entertainment, print, networking, servers and solutions, unified communications, security and AV solutions. Exertis’ market-leading approach, teamed with a state-of-the-art distribution centre, next day delivery and a host of managed services, including end-user fulfilment, assures the highest levels of customer service and satisfaction at all times.