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Edifier® and Midwich Announce UK Partnership

Tags: Edifier, Midwich

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UK 15th August 2014, Edifier® International, prominent designer and manufacturer of high-end consumer audio electronics for both the lifestyle and multimedia markets, has announced a partnership agreement with Midwich. Midwich, with 35 years' experience in the AV and IT channels, is the UK's leading trade-only distributor of technology solutions.

Under the terms of the agreement Midwich has been appointed to consolidate and increase sales for key Edifier® lines. These will include the Luna Eclipse, Spinnaker and new models being launched in Q3 and Q4 2014.

Edifier® International specializes in the design and manufacture of high-end consumer audio electronics for both the lifestyle and multimedia markets, providing a wide selection to suit each individual's taste. Edifier® is committed to excellence in all audio markets in which it operates, including PC audio, multimedia audio, docking audio, IT lifestyle audio and home lifestyle audio.

Andrew Rogers, Head of Edifier UK, stated: " Edifier are absolutely delighted and look forward to working with Midwich who are a very professional, well established and highly regarded distributor in the UK. We are very excited at the prospect of Midwich taking the Edifier Brand to new channels within the UK market".

Andy Bott, Consumer AV category manager at Midwich, said: "Edifier are the epitome of great quality, design and sound when it comes to active loudspeakers. This is a really exciting opportunity to profile real performance at prices the consumer wants to buy."

With internal and external support teams, Midwich has a large customer base and are ideally placed to drive business for Edifier."

Andy added: "Edifier products are tailored not only to the home and office markets, but also to the commercial world and here at Midwich we have the resources to push Edifier in traditional markets, as well as open up possible new revenue streams."

About Edifier® International:

Edifier® International is a global leader in the production of innovative speaker systems that are solely manufactured by Edifier Technologies Ltd. Edifier International is internationally recognized for the high quality sound, design and easy to use, affordable products. Edifier International has been awarded several internationally recognized awards for a range of products for both engineering and design excellence.

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About Midwich:

Midwich is the UK's leading trade-only distributor of technology solutions with 35 years of experience in the AV and IT channels. Distributing solutions in audiovisual, consumer electronics, print and imaging, Midwich is adept at developing sound commercial propositions for its vendor partners and prides itself on being first to market with value added opportunities for its reseller partners.

The Midwich group is a family of UK, European and Australian distributors with expertise in AV, IT, consumer electronics, accessibility and security. With highly trained sales teams and award-winning after-sales service, the Midwich group is renowned throughout the industry for its professional distribution of complete solutions from many of the world's leading electronics manufacturers

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