April 2nd, 2008 - Kingston Technology, the world's largest independent memory manufacturer, today announced its plans to enter the retail memory market, making its entire product range – including formats for photo/video, USB, mobile and generic PC memory - available to retail customers.
Kingston Technology’s plans to move into the retail channel include creating bespoke product packages to offer real value and differentiation for its retail customers. This is as well as providing a vast array of consumer-friendly products to help meet the market’s demands for personalisation, flexibility, mobility and value-for-money. Examples of such products include:
- The DataTraveler Style USB with its pre-designed and blank “skins” for the changeable skin casing
- A complete mobile solution with the MicroSD Multi-Kit (with card, reader, miniSD and SD adapters)
- A variety of memory multi-packs
- Kingston’s quality-assured DRAM retail memory ranges for upgrading and improving the performance of consumer desktops and notebooks
In addition to these tailored products, Kingston Technology is offering a further customisation programme. This programme involves co-branding with partners or limited edition content loaded onto USB drives and memory cards. For example, Kingston has just signed a major deal with PC World in the UK to bundle exclusive content from a popular television music talent show onto their Flash products (further announcement to follow), as well as signing up Staples as another major retail partner.
Paul Leaman, European Retail Director, Kingston Technology, said: “We are in an enviable position to move into the retail channel space, with 20 years insight and experience in the memory market. Our goal is to become a market leader in the retail channel for our Flash and DRAM memory products. To be able to offer competitive and bespoke packages as well as a high-quality spectrum of memory products, demonstrates the great opportunities we can make available to our retail customers.”