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Edifier® and Computers Unlimited Announce Strategic UK Partnership

Tags: Edifier, Computers Unlimited

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London, UK 31st August 2011, Edifier® International, prominent designer and manufacturer of high-end consumer audio electronics for both the lifestyle and multimedia markets, have announced a partnership agreement with Computers Unlimited, Europe's leading distributor for everything Apple.

Under the terms of the agreement CU have been appointed to consolidate and increase sales for key Edifier® lines. These will include the Luna5 Encore, Prisma, On the Go, Aurora, Tick Tock and the Sound to Go.

Edifier® International specializes in the design and manufacturing of high-end consumer audio electronics for both the lifestyle and multimedia markets, providing a wide selection to suit each individuals taste. Edifier® International is renowned for its development and use of acoustic technology, superior manufacturing standards and uncompromised quality in design and production of audio electronics. Edifier® is committed to excellence in all audio markets in which it operates, which include PC audio, multimedia audio, docking audio, IT lifestyle audio and home lifestyle audio. Edifier® is committed to excel and extend the audio experience into further evolving both the global brand and product recognition, with a passion for sound.

Edifier® continues to expand it operations and presence, moving towards the goal of becoming a world class, internationally recognized company specializing in quality audio solutions for the ever evolving consumer electronics industry.

"We are thrilled to be working with Computers Unlimited." Commented Anthony Wilkinson, Managing Director at Edifier® International. "The company have an extensive channel of over 3,000 value added resellers, mail order partners and high street UK retailers, both large and small, including top resellers like Amazon and Apple Store. Edifier® continues to expand it operations and presence, moving towards the goal of becoming a world class, internationally recognized company specializing in quality audio solutions for the ever evolving consumer electronics industry. I am confident that this alliance will assist both companies in achieving their respective corporate objectives."

"Computers Unlimited are excited to be working with Edifier in the UK.  We feel their audio solutions will offer something extra to our customer set and hopefully will allow the brand to become strongly recognised within the UK consumer electronics market. "stated Danielle Barker, Product Manager, Computers Unlimited.

About Edifier® International:

Edifier®  International is a global leader in the production of innovative speaker systems that are solely manufactured by Edifier Technologies Ltd. Edifier International is a internationally recognized for the high quality sound, design and the easy to use, affordable products. Edifier International has been awarded by several internationally recognized awards for a range of products for both engineering and design excellence.

For more information please visit: www.edifier-international.com

About Computers Unlimited:

Computers Unlimited (CU) is Europe's #1 distributor specialising in products and accessories for everything Apple, the Digital Home, and Creative Professionals. CU is headquartered in London with operations in Paris and Barcelona. Computers Unlimited source software, IT hardware and consumer electronics worldwide, and supply more than 4,000 partners throughout the UK & Europe.
 
Established in 1985, Computers Unlimited (part of Janson Computers plc) has developed into a pan-European business, staffed by 190 enthusiastic professionals across 3 countries, with an annual turnover of £125 million.
 
Computers Unlimited have carefully built a best of breed range of software, hardware, and accessories, sourced from more than 100 leading manufacturers including market leaders Adobe, Apple, Epson, Griffin, Incipio, Nemetschek, Sonos, Wacom, and Western Digital.
 
Well-known for their focus on the Professional Creative, Apple (iPhone/iPod/iPad/Mac) and Digital Home markets, many of Computers Unlimited products also appeal to a broad range of customers including general business and education solutions.
 
Computers Unlimited sales channels include major and boutique retailers, value added resellers, and etailers. Key customers include Amazon, Apple Store, Carphone Warehouse, Conran, fnac, Kesa, and hundreds of APRs (Apple Premium Resellers).
 
Computers Unlimited pro-actively select and develop the most appropriate channels for our various product categories and suppliers, with a medium/long-term view of the requirements of our brands.

http://www.unlimited.com/cu/home.do