Just over a month ago, Microsoft launched the largest consumer marketing campaign in the history of the company in an effort to change the stereotypical image of a PC user created by Apple's "Get a Mac" advertisements.
The "I'm a PC" advertisements debuted to a generous reception, and were delivered in generally good taste. Apple, however, doesn't seem to like them and has issued the following "I'm a Mac" retort:
There was a time when "I'm a Mac" advertisements raised a smile by highlighting the differences between Macs and PCs, particularly in terms of operating system. How times have changed, the ads now focus on rubbishing Microsoft as a company, and provide little relevance to the everyday consumer.
It's ironic, too, that Apple's ridicule of Microsoft resorting to advertisements comes in the form of... advertisements. A second ad highlighting Microsoft's mojave campaign can be viewed on YouTube.com.
