PRESS RELEASE
Company unveils new audio product lines at IFA 2014
London, UK - 1st September, 2014 - Samsung Electronics today unveiled a new audio product line, including the revolutionary HW-H7500/H7501, the world's first TV-Matching Curved Soundbar designed to work alongside Samsung's Curved TVs. The Curved Soundbar was announced at IFA along with the M3, the latest addition to the Wireless Audio Multiroom product line. Samsung's latest audio offering highlights its position within the audio market and showcases the powerful sound options now available to better meet consumers' listening needs.
Curved Soundbar
Completing Samsung's ‘Total Curved Solution' together with the Curved TV, Samsung's HW-H7500/H7501 TV-Matching Curved Soundbar compliments the aesthetic design of the TV. The Curved Soundbar is also perfect for wall-mounting, as it can easily be installed under the TV - replacing the TV stand - without the need to drill separate holes into the wall.
With a width of 42 mm and a curvature radius of 4,200 mm the Soundbar replicates the same curvature as the Samsung Curved UHD TV, perfectly complimenting the iconic TV. The Curved Soundbar is an evolution of premium design, crafted with a brushed aluminum finish that highlights Samsung's unique premium identity and perfectly matches both 55 and 65 inch Curved TVs.
In addition to its design, the Curved Soundbar also delivers immersive sound and user-friendly functions. Featuring 8.1 channel support, the Curved Soundbar adds two speaker units on both sides, delivering sound from three directions, producing an immersive surround sound experience. Samsung's exclusive technology provides a deeper sound, with amped up mid and low-range capabilities for improved quality and minimised sound distortion. Users can control the Curved Soundbar through Samsung TV remote controls and by connecting the Soundbar to the Samsung TV wirelessly via "TV SoundConnect."
M3 Wireless Audio Multiroom
Samsung has also added the M3 to its popular Wireless Audio Multiroom series. The M3 joins the M7 and the M5 as part of the wireless home entertainment product line, and offers a more compact and affordably priced option for consumers looking to enjoy a multiroom sound experience.
To take full advantage of multiroom sound, Samsung has partnered with Spotify and together plan to provide users with a more diverse music catalogue. As part of this partnership, users can play more than two Samsung Wireless Audio Multiroom at once, for the first time for Spotify Connect.
"Following the successful launch of our Curved TVs, Samsung is looking to expand the curved line-up with the introduction of the Curved Soundbar, allowing us to now offer a total curved experience for the consumer," said Robert King, Vice President of the Consumer Electronics, Samsung UK and Ireland. "As the market leader in curved technology, Samsung strives to create the most complete home entertainment experience - whether that's watching the latest 4K content on our Curved UHD TVs, immersing yourself in incredible surround sound or listening to the latest music throughout your home."
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
