PRESS RELEASE
Evolution of TDK Life on Record audio line arrives with wireless speaker products that fuse high fidelity sound with universal flexibility and mobility
LONDON, October 10th 2012 - Gem Distribution, one of the largest hardware and software distributors in the UK, have today announced new range of TDK Life on Record wireless speaker products to round out their premium audio offering. These new products mark the next evolution of the TDK Life on Record audio portfolio, creating an ecosystem of products that give consumers high-fidelity audio with universal input flexibility and portability in all areas of their lives. Building on the success of their initial audio line launch in 2011 and highlighted by its proprietary "Signature Sound" and sleek designs, the new TDK Life on Record products now integrate Bluetooth® technology to deliver a truly wireless audio experience.
Debuting at the IFA trade show in Berlin, the new TDK Life on Record line features a Wireless Weatherproof Speaker,Wireless Boombox, Wireless Sound Cube and Wireless Charging Speaker. All four of the new wireless audio products were created to offer an easy connection with Bluetooth A2DP enabled mobile devices in a wide variety of locations and settings. The new line builds upon the high quality of the initial TDK Life on Record audio products with clean, striking designs carefully crafted to make bold visual statements, while delivering high-performance audio. These new additions have already won a 2012 silver "IDEA" design excellence award from the Industrial Designers Society of America.
The products utilise AAC codec technology to deliver superior quality and near-lossless audio. The AAC technology in the TDK Life on Record line removes a layer of compression typically found in Bluetooth-enabled audio devices, giving the listener the truest sound possible. The universal input flexibility also allows users to be more social with their music, sharing music no matter what mobile device they use.
"With the new audio line, we've continued to deliver on hi-fi audio quality and connectivity, while making it as easy as possible for music lovers to listen to their favourite tracks," said Imation's Toshi Hokari, Executive Director, Global Product Management, Audio & Video Information. "The new products allow listeners to always stay connected to the content that lives on their hand-held devices while enjoying the superior audio quality they've come to expect from TDK Life on Record products."
Signature Sound, authentic across all genres
"Signature Sound" was developed and mastered by TDK Life on Record's Audio Research Lab to deliver pure, authentic sound with no artificial tuning. This provides the listener with the truest sound reproduction without "cranking the bass," and distorting experience. Signature Sound gives discerning music fans the chance to enjoy an exceptional listening experience across all music genres, experiencing a true-to-performance acoustic experience.
