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Nintendo 3DS UK pricing and launch date confirmed

by Steven Williamson on 20 January 2011, 06:49

Tags: Nintendo (TYO:7974)

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Nintendo has confirmed that the new hand-held device, the Nintendo 3DS, will launch in the UK on March 25th. Though the company confirmed that the hand-held will launch in the U.S. at a recommended retail price of $249.99, it did not reveal the U.K price.

However, some U.K. retailers, including GAME have now listed the 3D-enabled device on their websites, suggesting that it will cost approximately £229.99. Play.com is offering the 3DS a little cheaper at £219.99, while HMV has revealed, via Twitter, that it will also sell the unit at £229.99.

Though the price in the U.S. was revealed as $249.99, gamers looking to pick up this cheaper model will be disappointed to learn that it will be region locked. Nintendo UK’s Dawn Paine said the move was necessary to help stem piracy and that U.K. consumers are still getting good value for money.

“Price, affordability and value are important to UK consumers – and we are delivering on all three,” she said, speaking to Metro.

The official launch date for the 3DS in the U.K. is March 25, 2011, two days ahead of the U.S. launch date. Now that you know the price are you tempted to pick one up?


HEXUS Forums :: 17 Comments

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Price, affordability and value are important to UK consumers – and we are delivering on all three
Marketing 101: Whenever something is clearly a problem, put out a press release to the opposite.
To me it looks like they are taking the piss with there pricing. Hopefully it will be an epic fail at this price and make them drop it to a more sensible level. maybe if it was £199 but its still expensive.

Region locking it is just giving a hacker something else to aim at :)
I already have it pre-ordered :D
That is some awesome marketing spin. Besides, aren't price, affordability and value all basically the same thing??
CK_1985
… aren't price, affordability and value all basically the same thing??

Not at all. Well, price leads into the other two, but affordability and value are certainly not the same. There are lots of things that are good value but not necessarily affordable. For instance, if I was offered a 64 bedroom conference centre with grade 2 listed chapel and on-site accomodation for around 30 staff, set in 98 acres of mature woodland and meadows, for around £1.25million, I might consider that to be pretty good value.


But I certainly couldn't afford it ;)