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IDF Fall 2004: Intel's Day 2 Keynote

by David Ross on 9 September 2004, 00:00

Tags: Intel (NASDAQ:INTC)

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Intel's Day 2 Keynote

Two years ago Intel shared a vision with us for the digital home - the convergence of computer based silicon and the software needed to control it, put in to the home environment, with real functionality and performance.

Intel believes its job is to understand the needs of the end users and marry this with new technology and bring new value to them. This means not just entertainment products, but also life changing products. For example: devices to remind people to take medicines. Intel spends a lot of time finding out how people use technology, and if that usage can be improved.

Intel wants to extend the vision of the digital home, and bring it into the work place in the form of the digital office. For something to be a ‘hit’ in the market place it has to conform to two needs; technical needs and physical needs. In the early 1990s we saw the adoption of the Internet, with an unprecedented level of growth. People now have a dependency on the Internet as an information and leisure medium. People can’t go back to the time before the Internet and it has created new usage models and new business opportunities.

With the launch of Centrino 18 months ago, Intel also brought a ‘wireless’ usage model to everyone, giving people the opportunity to work in different places, and in different ways.

Intel wants to harbor the ‘Digital Office’ as the next wave of technology. They believe that there is a possibility they can harness the Internet and deploy different usage models. However there are 4 key areas which need to be acknowledged and controlled in order for these new usage patterns to take shape.

With new usage patterns comes new threats - for example, the exponential growth of internet attacks and worms – these could and would not have happened if the adoption of the internet had not been as widespread.

Manageability and Security – Within any corporation it is important to make sure that money is not invested in technology for the sake of it. Each year business spends one trillion dollars on IT, of which $500M is the management of it, and half of that is man power. If the IT infrastructure had a self diagnosis system which could detect and solve these problems then costs could be saved.

Geographic Dispersion – With the Internet brings the opportunity to work from anywhere in the world. Currently companies are based in different countries but this could go further. With the correct deployment of IT you could work within teams which operate in different countries. By 2006 Intel believe that 70% of us will be working with teams which are no longer based in the same office. This brings a new challenge of communication mediums - we have already seen this with VoIP and different instant message programs which have both seen exponential growth.

Information Paradox – Data; we all have gigabytes of it, but what do we do with it? The ability to collect data is simple – but using it to gain competitive edge is a lot harder. Intel would like to see an intelligent engine which could search and analyse data, using some sort of adaptive learning system.

Mobility – Seamless communication, with the adoption of wireless networking in the past two years, has seen the ability to work from anywhere. But this ability needs to be extended with technology which can move from network to network, offering what Intel calls pervasive communication.

Intel believes that all of the above can be achieved with the performance of dual core, and Intel Active Management Technology [IAMT]. This technology deals with the OOD management and diagnoses, asset management and tamper resistance.


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