Samsung's IFA stand is typical of the company's exuberance and has a couple of notable showcases of new technology in the premium visual sector.
Kicking off proceedings is the new F9 series, consisting of two models - the 52in LE-52F96BD and 70in LE-70F96BD - offering full HD (1920 x 1080) and incorporating what Samsung terms LED SmartLighting.
By using multiple LEDs for the backlight instead of regular CCFLs - and thereby being able to better control the brightness - Samsung has, it says, been able to engineer a dynamic 500,000:1 contrast ratio, producing, from what we saw, an image with searing blacks and deep blues.
The contrast difference between this and a traditional set positioned alongside was immediately noticeable. A wider colour gamut also helps with finer colour reproduction.
Connections-wise, it's pretty standard fare, with three HDMI sockets and USB2.0 as well. LED backlit displays have taken time to come to market and Samsung will be charging somewhere in the region of £3,000 for the 52in model. No mention is made of 100Hz support, though.
Samsung is also officially launching its F8 LCD series, available in 40in and 46in panels and supporting 100Hz to reduce that most dreaded of LCD failings - motion blur. The F8 sets are 1080p-compatible and have claimed dynamic contrast ratios of 25,000:1.
