Press Release
10th July 2007, SAPPHIRE
Technology, the market leading provider of AMD/ATI based products today
announced a relationship with industry giant Avnet Technology Solutions
to market and distribute graphics accelerators across EMEA.
Avnet Technology
Solutions EMEA is a part of Avnet Inc. (NYSE:AVT) - one of the world's
largest B2B distributors of enterprise computing and embedded
technology products. The agreement will see Avnet market and
distribute SAPPHIRE products to leading edge PC manufacturers through
its extensive network of resellers.
Avnet will market through dedicated sales divisions, concentrating on
specific customer segments including value-added resellers (VARs),
sub-distributors, system builders and PC assemblers.
SAPPHIRE is recognised as the global No.1 manufacturing partner for AMD/ATI
based graphics solutions. It is acclaimed for the high quality and
reliability of its products and has strong brand recognition through
its innovation with silent cooling and special performance editions of
its high end products for the enthusiast. The successful X1000 series
offers a comprehensive range of Microsoft Vista Premium Certified
solutions; and the recently introduced HD2000 series offers a new
choice of price/performance options, together with being Vista Premium
certified and DX10 compatible.
Rex Tsang, SAPPHIRE vice president of Sales and Marketing commented,
"We are very happy to be working with Avnet, which supports an
extensive network of customers offering cutting-edge
solutions. SAPPHIRE brings the most comprehensive range of
AMD/ATI graphics solutions enabling Avnet and SAPPHIRE together to take
advantage of new opportunities within the growing System Builder and
AMD markets across Europe, the Middle East and Africa"
Sukh Rayat, vice president of Avnet Computing Components EMEA,
comments: "By combining the technical and logistical expertise of both
Avnet and SAPPHIRE, we will be able to offer flexible, high quality
solutions that will be of real benefit to our customers. By partnering
with the premier manufacturers in each segment, Avnet is able to
provide our customers with the best in class technology, enabling them
in turn to become technology leaders in their fields. Sapphire's
market-leading product range brings even more choice to Avnet's product
portfolio – giving our customers the opportunity to meet the
growing demand for graphic performance.
"Combining Sapphire with Avnet's award-winning relationship with AMD
puts us in a strong position to offer market leading solutions to our
customers."
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