Press Release
NVIDIA and Broadcom join AMD to showcase platform performance advantages in 3D graphics, Wireless Range and Throughput, and Battery LifeSUNNYVALE, Calif. – May 3, 2007 – NVIDIA and Broadcom joined AMD (NYSE: AMD) to showcase the 3D graphics, wireless, battery life, and compute performance advantages of next-generation AMD mobile platforms at an event held in San Francisco today. Based on superior technologies from the AMD Better by Design program -- including next-generation 65nm AMD Turion 64 X2 dual-core mobile technology, chipsets from AMD and NVIDIA, and leading wireless networking solutions from Broadcom -- these mobile platforms deliver a superior Windows™ Vista experience for end-users.
AMD’s award-winning 65nm Silicon-on-Insulator technology provides increased transistor performance, scalability and power efficiency. AMD Turion 64 X2 dual-core mobile technology based on the 65nm process, now shipping, represents an important milestone as AMD continues its rapid conversion of Fab36.
Notebook PCs based on the new AMD Turion 64 X2 dual-core mobile technology will be available later this quarter in designs from leading computer manufacturers.
AMD Mobile Platforms: Better by Design
AMD’s leading-edge Better by Design ecosystem includes ATI Radeon and NVIDIA GeForce Go graphics and wireless solutions from Atheros, Broadcom, Marvell Qualcomm and RealTek.
“Our next generation mobile processors, combined with superior graphics and wireless technologies demonstrate our commitment to an open platform strategy, which enables our OEM customers to design the ultimate mobile platforms,” said Chris Cloran, vice president, AMD Mobile Division. “PC users today expect more from their computers and the Better by Design program features the superior technologies and leading-edge performance buyers seek to meet the demands of their ever-expanding digital lifestyle.”
The Better by Design program exemplifies a unique partnership in the industry. AMD has developed an open platform strategy to drive collaboration and competition among the leading technology companies around the world. Open and fair competition results in superior technologies, real choices for PC manufacturers and outstanding experiences for PC users - all for a great value. This program realizes the efforts of companies that compete and, now, collaborate in order to bring greater innovation to PC buyers.
3D Graphics & Video Playback: The Vista Era
Together with AMD Turion™ 64 X2 dual-core mobile technology, the recently-launched AMD M690 platform with integrated ATI Radeon X1200 series graphics further advances the mobile computing experience. With Microsoft Windows Vista™, the world demands a new level in its computing experience with increased emphasis on performance, graphics, and mobility. Desktop and notebook PC users want high performance and a rich experience from their PCs. The Better by Design program will help ensure that PC consumers have an added level of information to make a smarter choice.
This next-generation mobile platform is another step in the advancement of the Better by Design program, an initiative driven by AMD and leading graphics and wireless technology partners designed to help OEM customers highlight AMD-based solutions, which offer better performance with superior technologies. Utilizing the new mobile processors, AMD offers the ultimate Vista experience by delivering platform-level innovation with increased performance and long battery life for notebook PC users.
NVIDIA, in turn, today explained the advantages of having a graphics processor in Better by Design mobile platforms.
“We are delighted to work closely with AMD to offer users an excellent mobile experience featuring NVIDIA graphics processors,” said Ned Finkle, vice president of strategic marketing at NVIDIA. “AMD-based systems with NVIDIA graphics deliver an outstanding Windows Vista experience and powerful digital media capabilities.”
Superior Wireless Range & Throughput
At today’s event, Broadcom demonstrated its WLAN performance advantages delivered with the Better by Design program, including its latest 802.11n (draft) technology.
“Broadcom's strategy is to provide superior integrated wireless solutions that allow consumers to stay connected in more places and in more ways than ever before,” said Dr. Edward Frank, vice president of research and development, Broadcom Corporation. “We work with AMD to offer high-performance technologies that improve the PC experience by giving consumers more ways to share content wirelessly.”
Enhanced Battery Life
To extend battery life, AMD-based platforms with AMD M690 incorporate innovative memory technology known as display cache, designed to allow the CPU to operate in low-power mode without accessing system memory. This platform-level innovation coupled with the new 65nm process design of AMD Turion 64 X2 dual-core mobile technology extends battery life to more than five hours - up to one hour more than previous AMD mobile platforms.
