Vice President Kristian Tear told The Times of India that Sony Corp plans to sell its smartphones under the Sony brand from mid next year, as it seeks to establish itself in the multi-million pound industry.
“Mid next year, the Sony Ericsson brand will be phased out even as it looks to become a complete smartphone company. It would then sell its smartphones under the Sony brand,” Tear told the online newspaper.
The re-branding exercise will help Sony really stamp its identity on future smartphones and be in complete control of design. One of the final phones to sport the Ericsson brand could be Xperia Cloud (codename Nozomi,) which is said to boast a dual-core 1.5GHz processor, a 720p HD resolution screen and a 12 megapixel camera.
Leaked
pic of Xperia Cloud, Sony Corps first solo smartphone, or last with the
Ericsson brand?
After the release of Xperia Cloud, we should see Sony's own designs and ideas begin to filer through. And with Ericsson out the way, Sony has the potential to bring together its expertise in design, gaming and music to deliver a truly outstanding smartphone.
