Specifications and release dates are still unconfirmed but rumours have been flying around for weeks with strong indications and a leaked product listing suggesting that release date could be November (perhaps as early as the 7th.) The listing also suggests that the new device will be powered by the new Tegra 3 quad-core NVIDIA processor, carry 32GB of flash storage and retail at approximately £537.
Though this price seems a little high, indications from the leaked listing and the footage from the ASUS teaser do suggest a more refined high-end product.
Presumably armed with Android 4.0 and superior hardware, is ASUS really about to attempt to take on iPad giant, Apple?
Check it out on the official ASUS Facebook page.
Update: We've just spotted this YouTube trailer from ASUS, which gives a clearer look at the new tablet.