Introduction
NV01
The inexorable rise of notebook sales has been a boon for the PC
industry. Headlined by the nascent netbook category that generates
considerable interest, the vast majority of purchases still centre on
larger laptops that have a greater feature-set.
Everyone wants in on the notebook pie, because doing so
enables considerable volume to be shipped. In terms of core components,
Intel dominates the CPU and chipset (with integrated graphics) side,
AMD pitches in with its own CPUs, chipsets, IGPs and discrete mobile
gaming
cards, whilst NVIDIA's GPUs provide competition for AMD's discrete
mobile graphics. Confusing, eh?
The attach rate for discrete graphics in laptop computers is around 30
per cent, or around half that for desktops. NVIDIA's primary aim for
increasing sales is provide both partners and users greater value with
its range of GPUs...but we've witnessed a slowdown in graphics
evolution
- desktop and mobile - from the graphics giant.
NVIDIA is hoping that a nifty new technology, released today, will help
bolster its mobile GPU proposition. Dubbed Optimus and to be made
available on 50 or so laptops by summer 2010, the technology aims to
provide seamless NVIDIA GPU acceleration for battery-powered laptops,
hastening to an end the days of Switchable Graphics.
Read on to find out what Optimus is and to see it in action.
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