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Intel's "Sponsors of Tomorrow" ad campaign, announced earlier this week, wasn't due to launch until May 11th but the first two TV spots have been revealed by Intel on YouTube.

The campaign, scheduled to run for at least three years, is Intel's first to shift its focus from specific processor components. Instead, Intel's delivering a message of innovation and ambition - and it's doing so in what appears to be a fun series of ads. Check out the first two below, and expect to see widespread "Sponsors of Tomorrow" ads beginning next week.

Who's your rock star?

When tiny things are a big deal...

Intel's "bom, bom bom bom bom" is almost as catchy as the big M's "do do do do do", we reckon.

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