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AMD Phenom II AM3 pricing: does it make sense?

by Tarinder Sandhu on 11 February 2009, 14:31

Tags: AMD (NYSE:AMD)

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AMD released five Phenom AM3 processors a couple of days ago and we took a look at the performance of two in our review.

Now, with estimated dollar-to-pound pricing hovering between £100-£150, knowing what etailers will be charging, on pre-order, can enhance or detract away from the attractiveness of the DDR2/DDR3-compatible CPUs. Priced, say, 15 per cent too much and they become pointless. Priced 15 per cent lower than what we reckoned in the review and they become intrinsically attractive.

Let's take a look at how much well-known UK etailers are charging for the CPUs.

Processors Cores Architecture Process Form factor Clock speed L2 cache (total) L3 cache TDP review estimate cclonline eBuyer Scan.co.uk
AMD Phenom II X4 910  OEM 4 K10 45nm AM3 2.6GHz 2MB 6MB 95W N/A N/A N/A £167.33
AMD Phenom II X4 810  4 K10 45nm AM3 2.6GHz 2MB 4MB 95W £145 £159.69
N/A £144.56
AMD Phenom II X4 805 4 K10 45nm AM3 2.5GHz 2MB 4MB 95W N/A N/A N/A £149.99
AMD Phenom II X3 720 Black Edition 3 K10 45nm AM3 2.8GHz 1.5MB 6MB 95W £125 £131.26
N/A £121.58
AMD Phenom II X3 710 3 K10 45nm AM3 2.6GHz 1.5MB 6MB 95W £115 £112.63
N/A £101.80













AMD Phenom II 940 Black Edition 4 K10 45nm AM2+ 3.0GHz 2MB 6MB 125W £190 £191.24
£195.76 £187.32
AMD Phenom II 920 4 K10 45nm AM2+ 2.8GHz 2MB 6MB 125W £160 £202.40
£183.96
£160.18













The AM3 pricing is wholly pre-order; no-one has stock of the parts today. eBuyer, for now, doesn't have any listed, although a sub-category does exist for the parts - well. it did this morning.

Dabs, too, has nothing under AM3, neither does Novatech, microdirect. Overclockers has them, at around cclonline prices.

Looking at the figures, pre-order pricing is actually pretty close to what our estimates reckoned it would be.

AMD needs to get the chips out to etail partners forthwith, because they make a reasonable amount of economic sense.

We'd urge AMD to cut the buy-in pricing for Phenom II X4 810 by another £10, to make it somewhat attractive against the faster-clocked, higher-cache X4 920 (AM2+), and snipping the X3 710's pricing below the magical £100 would also make a lot of sense.

Are you considering buying an AM3 part knowing the lack of DDR3 boards and expense of the memory itself, or would you rather stick to tried-and-trusted Phenom II AM2+? Love to hear your thoughts.


HEXUS Forums :: 9 Comments

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Those look very good prices, especially when if you already have board that will take am3 cpu, an upgrade becomes alot more attractive.
Wow those prices are very good. Well done Scan :)
if i was to upgrade now i think the AM3 X3 BE with an reasonable Nforce AM3 compatible board would be the way i would go.
If the actual stock price for the X3 710 stays at £100, I'll definitely be thinking about one as an alternative to a similar clocked dual-core (e.g. 5050e). In fact, all the prices look eminently sensible. As I understand it, though, the DDR3 memory controller on AM3 Phenom IIs will only run 1 DIMM per channel - so I imagine that unless that situation changes in the next 3 - 6 months I'll go with AM2+ and DDR2 for the flexibility…
Only last month I was considering building a new system around the Phenom II 920 (AM2), but I'm glad I waited for the AM3's. The Phenom II X3 720 BE looks like a steal at ~£120!