In the face of an ever-falling stock price that has dropped to its
lowest levels in
four
years and lost 75 per cent in under two; a lukewarm reception - to put
it very mildly - to its quad-core
Phenom
X4 processor; and recent predictions that it will drop out of
the world's top 10
chip
makers; Dr. Hector Ruiz, AMD CEO, came out with some fighting
talk this last weekend.
Avuncular-looking Ruiz cited the company's recent decline on a number
of factors. The most interesting, however, was the blame he put at
Intel's door. Quoting him from a
Gulf
News article, Ruiz commented "If you look at the last five
years, if you look at what major innovations have occurred in computing
technology, every single one of them came from AMD. Not a single
innovation came from Intel".
Wow, wee! Don't hold back there, Hector: you're living up to your name!
Dear, Doctor, we have news for you, though. Put these words in no particular order: 45nm process; quad-core CPUs; high-k metal gate; Centrino; PCI-Express; and USB3.0. Perhaps they've been expunged from the AMD dictionary? You tell us.
Ruiz further opined that "So I would say that Intel is trying to catch
up with us in that respect" and loaded the verbal shotgun with this
magnificent literary gem "Intel continues... to abuse their monopoly
and
that's why around the world governments and regulatory agencies
continue to go after them."
We reckon that AMD has sound technology and needs to ride out the next
18 months or so, to steady the good ship, and then re-think its
strategy. It needs to raise the average selling price for its desktop
processors, currently hampered by Intel's aggressive across-the-board
pricing, and then, somehow, claim technology leadership with the
much-awaited Bulldozer core.
Let's hope the recent cash injection from the
Abu
Dhabi
outfit can keep AMD ticking along and, more importantly, give the
consumer real, honest-to-goodness choice for their CPUs, motherboards
and graphics cards.
Source:
Gulf News.
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1. The 5000+ Black Edition. It seems to have been brushed over but it's under <£80 has an unlocked multiplier and easily goes to 3.2Ghz with minimal if not without a voltage boost. As it's on 65nm build it also manages to stay amazingly cool.
2. HD3850pro. Fantastic midrange card and everyone should get one if they are in the £100 bracket for a GPU.
3. The reason I bought the black edition. Apart from wanting to give AMD a bit of support as they have been the more custom pc friendly chip manafacturer over the years, I was building a uATX system and was using the IGU.
Up until now there have been very few intel uATX boards which even have DVI let alone decent Itegrated graphics.
AMD have given us many including the 690G which I bought. Asus board, £34, DVI, VGA, decent enough chipset cooling and features, perfect.
3.0GHz no problem. Less than 10 degrees reported temps (:p) and a fantastic little pc :)
4. Is a suggestion for AMD. Drop the price of the Phenoms. If they hit the sweet spot of Intel's popular dual cores i.e ~£115 they could really pick up sales.
If I had the choice of intel Dual or AMD Quad I know which I would have.Quote
4. Is a suggestion for AMD. Drop the price of the Phenoms. If they hit the sweet spot of Intel's popular dual cores i.e ~£115 they could really pick up sales.
I think that would firmly imprint the "2nd class CPU" stamp on AMD if they did that. Maybe thats why they are holding off ?Quote
Anyways, I have my sights high (8800GT, Penryn) and high-end hardware is expensive for 2 reasons, lack of competition and retailers. Recent popularity for both have RAISED prices far far far above manufacturer's claimed RRPs, the 8800GT range was meant to be $250 coming down to $200 in janurary (£125 down to £100), but prices are now nearly double that. Same for the QX9650, should be $1000(£500) and falling, but is £650-£700 at the moment.
Let's hope competition comes to keep intel prices low and innovative, and let's hope retailers get off thier high-chair now that christmas is over and demand starts falling.Quote
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